The Vegetarian Society wanted to strengthen its membership offering - to both attract more supporters and improve member retention, making sure their messaging truly resonated with their audience. They needed fresh insights and a clear strategy to grow. That’s where we came in.
Our Approach
1. Listening to Their Members
We started by going straight to the source - their existing members. Through a detailed survey, we uncovered what they valued most, what they wanted more of, and how pricing and benefits influenced their decision to
join (or stay).
2. Optimising the Membership Journey
With real member insights in hand, we mapped out the entire supporter experience - from the moment
someone considers joining to how to keep them engaged over time. We identified key opportunities to:
✔ Make sign-up easier
✔ Strengthen the member journey
✔ Create touchpoints to keep members feeling valued
3. Recommending New Communications & Messaging
Great benefits mean nothing if people don’t know about them. We provided creative direction to revamp member communications, ensuring that messaging felt fresh, engaging, and aligned with what members actually wanted.
The Results
⭑ More New Members: The Vegetarian Society saw a clear increase in sign-ups after implementing our recommendations.
⭑ Better Retention: Our recommended renewal programme for Cash Members plugged attrition and introduced key performance indicators to track lifetime value.
Why This Matters for Your Charity
If you’re looking to boost membership or donor volumes, improve retention, or refine your supporter journey, we can help. We’ll use our insights-driven approach to ensure you’re making the right decisions, leading to stronger connections, higher retention, and sustainable growth.
