With the looming cost of living crisis, many charities are, quite rightly, concerned about their Christmas appeal and how to manage an expected drop in income from individual giving.
By reviewing the planning of your appeal, you can ensure your campaign performance holds up during this difficult time. Over the coming weeks I'll be guiding you step-by-step through how you can maximise your income.
I'll cover topics such as...
The nuts and bolts of a good appeal
How to improve your appeal proposition
Managing your ask strategy
Improving your targeting and segmentation
The channels to use to promote your appeal
Forecasting your appeal results
Getting ready for 2023
If you have any questions you'd like me to answer or topics you'd like me to cover, feel free to post up a comment or email me at info@inspiredfundraising.co.uk.